Futuristic styling and new technologies make a ‘stand-out’ SUV

The original Kia Sorento was a ‘landmark’ vehicle which took the Korean brand into a whole new section of the automotive market all around the world.  Introduced in 2002, it marked a huge step for Kia, challenging many established brands and starting the process of changing public perception of Kia as a ‘maker of small cars’.

Sorento earned widespread media and public acclaim for its innovative styling, durability, off-road abilities and value-for-money.  Over the next seven years, it attracted thousands of customers who had not previously considered buying a Kia, and achieved global sales of almost 900,000 units.